Overview

This playbook helps turn LinkedIn engagements into booked meetings and qualified leads for your B2B business.

→ Capture inbound leads

→ Enrich and prioritize your efforts

→ Automate warm outbound

See the original LinkedIn Post

<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> Who built this? Ivan Escobar, Automation Consultant from Overdrive, was previously Head of Community at Bardeen. He’s done web automation like no one else in the planet and is the perfect candidate to build this automation system.

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The blueprint 🗾

Interactive Blueprint: https://www.figma.com/board/ExhP5C4LqXqgjx7RRmwG18/INBOUND-LED-OUTBOUND-Overdrive-Playbook♻️?node-id=0-1&t=9LwId2npEOJ4iQnE-1

Tools Mentioned 🧰

1. Tapio: For capturing LinkedIn engagements
2. Clay: For enriching profile data
3. La Growth Machine: For automating and personalizing outreach

Inbound Phase

1. Optimize Your LinkedIn Profile

• Treat your profile as a landing page
• Ensure it attracts attention and captures interest

2. Create Engaging Content